Midea Holds Inaugural New Product Launch Conference in Peru
Recently, Midea convened its inaugural new product launch conference in Lima, the capital of Peru. Under the theme "Smart Living, Shared Success", the conference attracted key retail partners such as Falabella, Sodimac, and Cencosud, along with leading local home appliance and air conditioning distributors, channel partners, and over 40 media representatives. The conference showcased Midea's latest innovations and technological advancements in the home appliance sector.
An experience area for new products is set up, including:
Infini Heat Pump Split AC
Designed for Peru's hot and humid climate, it features an anti-corrosion Gold Fin coating, Inverter Quattro, and Smart Chip technology for optimized energy efficiency and intelligent temperature control.
French Door Inverter Refrigerator
It offers spacious storage, rapid cooling technology, and a sleek, space-saving design for maximum capacity.
HealthGuard Washer-Dryer
Equipped with HealthGuard technology for steam care and self-cleaning functions, powered by a Quattro Inverter motor for energy efficiency, high performance, and quiet operation, along with multiple wash programs and temperature settings.
In the opening speech, Benjamin Peña Isla, General Manager of Midea Mexico, Central America, Caribbean and Andean Region, emphasized Peru's strategic importance in Midea's Latin American operations. He highlighted that Midea not only brings globally leading appliances to Peru but also delivers green and smart home solutions. Since establishing its Peruvian subsidiary in early 2024, Midea has rapidly expanded sales channels for core categories like smart ACs, large-capacity refrigerators, and washers—all tailored to local climate and consumer preferences.
Moving forward, Midea will deepen its presence in Peru by strengthening brand building, expanding distribution channels, automating warehousing and logistics, and refining its service network to enhance local supply chain responsiveness.
Recently, Midea convened its inaugural new product launch conference in Lima, the capital of Peru. Under the theme "Smart Living, Shared Success", the conference attracted key retail partners such as Falabella, Sodimac, and Cencosud, along with leading local home appliance and air conditioning distributors, channel partners, and over 40 media representatives. The conference showcased Midea's latest innovations and technological advancements in the home appliance sector.
An experience area for new products is set up, including:
Infini Heat Pump Split AC
Designed for Peru's hot and humid climate, it features an anti-corrosion Gold Fin coating, Inverter Quattro, and Smart Chip technology for optimized energy efficiency and intelligent temperature control.
French Door Inverter Refrigerator
It offers spacious storage, rapid cooling technology, and a sleek, space-saving design for maximum capacity.
HealthGuard Washer-Dryer
Equipped with HealthGuard technology for steam care and self-cleaning functions, powered by a Quattro Inverter motor for energy efficiency, high performance, and quiet operation, along with multiple wash programs and temperature settings.
In the opening speech, Benjamin Peña Isla, General Manager of Midea Mexico, Central America, Caribbean and Andean Region, emphasized Peru's strategic importance in Midea's Latin American operations. He highlighted that Midea not only brings globally leading appliances to Peru but also delivers green and smart home solutions. Since establishing its Peruvian subsidiary in early 2024, Midea has rapidly expanded sales channels for core categories like smart ACs, large-capacity refrigerators, and washers—all tailored to local climate and consumer preferences.
Moving forward, Midea will deepen its presence in Peru by strengthening brand building, expanding distribution channels, automating warehousing and logistics, and refining its service network to enhance local supply chain responsiveness.